Course Overview
This is a practical course which offers students interested in gaining insight into the field of Digital Marketing. This course focused on growing digital marketing in the field of social media marketing, media buying, website optimization, digital advertising, SEO/SEM & content creation.
Topics to be covered
- History, Purpose & Future of Digital Marketing
- Introduction to Digital Marketing
- Social Media Marketing
- Search Engine Marketing
- Search Engine Optimization
- Basic of WordPress
- Affiliate Marketing
- Freelancing
Social Media Marketing
Search Engine Marketing (SEM):
Search Engine Optimisation (SEO):
Email Marketing:
WordPress Basic:
Affiliate Marketing
Freelancing:
Social Media Marketing
- SMM Overview
- Facebook: Marketing
- Facebook: Ad Campaign
- LinkedIn : Networking & Advertising
- Twitter: Ads & Marketing
- Pinterest: Marketing
- YouTube: Video Advertising
Search Engine Marketing (SEM):
- SEM Overview
- Keyword Research
- Google: Advertising & Marketing
- Google Ads / PPC
Search Engine Optimisation (SEO):
- Search Engine Optimization Overview
- Introduction to On Page & Off Page SEO Factors
- Topic Research & Content Writing
- On Page SEO & Off Page SEO To Do List
- SEO Report Building Service
Email Marketing:
- Standard Email Templates & Designs
- How Email Software (Mailchimp) works
- Planning of Email Campaign
WordPress Basic:
- Introduction to CMS (wordpress,….)
- Domain, Hosting , website
- How to choose best theme
- Installing of WordPress & intro some Plug-ins
Affiliate Marketing
- Affiliate Marketing Overview
- What’s the way to choose the best niche ?
- New tips & trend for Affiliate marketing in 2020
- Planning SEO and select goal for affiliate websites
- How to create an Affiliate account on Amazon/Ebay etc
Freelancing:
- Introduction of marketplace: Fiverr, UpWork & Guru
- Rules, Payment Method and Regulation
- Title, skills, portfolio & all other related matter
- How to get job & Working process on this platform
Key Learning Outcomes:
- Understand the importance of digital marketing as a medium of communication.
- Understand the principles of creating an effective website & social media pages including an in-depth consideration of the latest digital marketing trend.
- Become familiar with tools that relate to online marketing & learn how to implement these tools or plug-in into practice.
- Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.
- Learn the analytical skill of website traffic & social media content design.
- Implement and understand how to run & optimize digital marketing campaigns through online platform.
- The Massive Opportunity of New Facebook Shops Feature: Helping Small Businesses Sell Online
- Instagram Shop: A New Place to Discover Products and Brands
Delivery Details
- Total Class: 18
- Total Duration: Total 36 hrs
- Class Per Week: 2 Days per week
- Class Duration: 2 hours
- Delivery Mode: Online / Offline
- Assessment: (End of the course )
- Certification Authority: End of the training you will be awarded a “Course completion certificate from LCBS Dhaka Ltd.
